New Episode – Lead With Your Brand! Podcast
Season 6, Episode 13: From the Oscars to AI
Featuring: Jethro Rothe-Kushel, Founder & CEO of Ritual Ads
On this special Pride on Brand edition of Lead With Your Brand!, host Jayzen Patria reflects on the powerful themes of graduation, transition, and purpose. Drawing from personal milestones and a moving UCLA commencement speech, Jayzen explores the idea that your personal brand isn’t just about your job title or achievements—it’s about how you show up for others and the impact you create.
Whether you’re stepping into a new chapter, pivoting your path, or leading from the top, this episode invites you to ask:
Who are you serving? And how are you showing up with presence, passion, and purpose?
Joining Jayzen is visionary media executive Jethro Rothe-Kushel, Founder & CEO of Ritual Ads, a company using artificial intelligence to revolutionize how television commercials are created. From producing for the Oscars to being the youngest Vice President in the history of the Producers Guild of America, Jethro’s story is one of bold innovation, creative disruption, and mission-driven leadership.
In this conversation, Jethro opens up about:
- His journey from Hollywood storytelling to AI-powered content creation
- How brands can future-proof themselves by embracing both technology and humanity
- The value of building a brand that solves problems, empowers communities, and amplifies voices
- Why adapting your style is powerful—as long as you stay true to your core
This episode is a masterclass in building a career—and a brand—that is innovative, inclusive, and deeply impactful.
In this podcast, Jethro is redefining the future of advertising and storytelling, and discovering how you can lead with your brand in a way that creates lasting value.
You can listen to this podcast at LeadWithYourBrand.com.
Follow Jayzen’s book journey at LeadWithYourBrand.com/book
Book Jayzen for keynotes or workshops at JayzenPatria.com
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