Martha Stewart needed a national campaign to launch her new skin care product on Shopify that could turn five years of clinical research into a luxury story, without a single practical set.
The Standard Has Changed
Using proprietary AI pipelines, Ritual Ads rapidly generated previsualizations and storyboards that streamlined the entire creative process, then built complete cinematic worlds from scratch to make molecular science feel aspirational at launch. Superior cinematic quality at a fraction of the traditional timeline, not as a compromise, but as a new creative paradigm.
World-Building Without Limits. Brands no longer need to choose between vision and budget. Complete cinematic worlds, built from scratch, are now within reach for any launch.
The New Benchmark. This campaign set the standard for how luxury beauty, biotech, e-commerce, and entertainment brands tell their stories.
From Storyboard to Screen in Hours. Ritual Ads' custom AI workflows collapsed weeks of previsualization, iteration, and production into a rapid creative pipeline, giving the team more time to refine the story and less time waiting on traditional bottlenecks.
RITUALIZED RESULTS
Cinematic quality delivered at a fraction of traditional time and cost, demonstrating that a brand built on craftsmanship and taste loses nothing when production embraces AI. Martha Stewart was so impressed midway through post-production that she requested an even higher resolution output to display the commercial on the largest screen in Times Square, seen by 1.5 million people daily.
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National Impact
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Times Square Debut
Campaign launched on America’s most iconic advertising canvas
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Major Publications
Featured coverage across Harper’s Bazaar, Town & Country, and MarthaStewart.com
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AI-Generated Environments
Not a single practical set used in production
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Final Impact
TIMES SQUARE DEBUT
1.5 Million Daily Impressions. Zero Practical Sets.
What began in post-production became a cultural moment. Launched on America’s most iconic advertising canvas, the campaign commanded national attention, earning feature coverage across Harper’s Bazaar and Town & Country. Martha Stewart independently took to the streets with her own media team, documenting herself and the team of dermatologists in Times Square to share the moment with the world. Every environment was built entirely through AI. Not a single practical set was used in production.
