Privacy Policy

Effective Date: March 12, 2026

This Privacy Policy describes how Ritual Ads collects, uses, and shares information about you when you access our Site and Services.

1. Information We Collect

1. Introduction And Acceptance

We collect information you provide directly to us when you create an account, use the Platform, or communicate with us, including:

Account registration information: name, email address, company name, job title, billing information, and any other information you choose to provide.
User Content: creative assets, briefs, scripts, images, video, and any other content you upload or generate through the Platform.
Feedback and communications: suggestions, bug reports, support inquiries, survey responses, and correspondence with our team.
Payment information: billing address and payment method details, processed by our third-party payment processor.

2. Information We Collect Automatically

When you use the Platform, we automatically collect certain technical and usage data, including:

Log data: IP address, browser type and version, operating system, referring URLs, pages viewed, and actions taken within the Platform.
Device information: device type, unique device identifiers, and hardware and software configurations.
Usage data: feature interactions, session duration, workflow steps completed, content generated, API calls made, error reports, and performance metrics.
Cookies and similar technologies: as described in Section 5 of this Privacy Policy.
AI interaction data: prompts, generation parameters, model outputs, and related data generated through your use of the Platform's AI features.

3. Information from Third Parties

We may receive information about you from third parties, including integration partners, identity verification services, and analytics providers, where you have authorized such sharing.

2. How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and improve the Platform and develop new features and capabilities.
To process transactions, manage subscriptions, and send billing-related communications.
To authenticate your identity and maintain the security of your account.
To analyze usage patterns and Platform performance to enhance user experience.
To train and improve Ritual Ads' proprietary AI models and generative production capabilities using anonymized and aggregated data derived from Platform usage.
To send you service-related communications, product updates, and marketing communications (with your consent where required by applicable law).
To enforce our Terms of Use and other agreements, and to detect and prevent fraud, abuse, and violations.
To comply with applicable legal obligations.
To exercise our rights and fulfill our obligations under applicable law.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service providers: We share information with third-party vendors and service providers that perform services on our behalf, such as cloud hosting, payment processing, analytics, and customer support, subject to appropriate confidentiality agreements.
Business transfers: In connection with a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred to the successor entity.
Legal compliance and protection: We may disclose information when required by law, regulation, or legal process, or when we reasonably believe disclosure is necessary to protect the rights, property, or safety of Ritual Ads, our users, or the public.
With your consent: We may share your information for other purposes with your prior consent.

4. Data Retention

We retain your information for as long as your account is active or as needed to provide you services, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your account and associated personal data at any time by contacting us at legal@ritualads.com, subject to our right to retain certain information as required by law or for legitimate business purposes.

5. Cookies And Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Platform, authenticate users, analyze usage, and deliver personalized experiences. You may control cookie preferences through your browser settings, but disabling certain cookies may impair Platform functionality. We may use the following types of technologies:

6. Security

Ritual Ads implements commercially reasonable technical, administrative, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, and destruction. However, no security system is impenetrable, and we cannot guarantee the absolute security of information transmitted over the internet. You are responsible for maintaining the confidentiality of your account credentials.

7. Data Subject Rights

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

To exercise any of these rights, please contact us at legal@ritualads.com. We will respond to your request in accordance with applicable law.

8. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including the right to know about the categories of personal information we collect and how it is used, the right to delete personal information, and the right to opt out of the sale or sharing of personal information. Ritual Ads does not sell personal information. To submit a CCPA request, contact us at legal@ritualads.com.

9. International Data Transfers

Ritual Ads is based in the United States. If you access the Platform from outside the United States, you understand that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Platform, you consent to such transfer and processing.

10. Children's Privacy

The Platform is not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors. If we become aware that we have collected personal information from a minor, we will take steps to delete such information promptly.

11. Third-party Links And Services

The Platform may contain links to third-party websites or services. Ritual Ads is not responsible for the privacy practices of those third parties, and this Privacy Policy does not apply to their services. We encourage you to review the privacy policies of any third-party services you access.

12. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by posting the updated Privacy Policy on the Platform and updating the effective date. Your continued use of the Platform after the effective date constitutes acceptance of the updated Privacy Policy.

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: admin@ritualads.com