Ritual Ads Director Steve Davis teamed up with Sam Joos to create a first-of-its-kind Super Bowl hype trailer, produced in under two weeks.
THE TWO-WEEK SUPER BOWL
Working side by side as co-directors, they independently conceived and executed the piece, blending AI visuals with live-action elements in a cinematic hybrid approach set to 2WEI’s new release “History in the Making” feat. Blackway. Created independently as a proof of concept, this project is not affiliated with, endorsed by, or sponsored by the NFL or any team.
RITUALIZED RESULTS
Two directors. Two weeks. Zero traditional production infrastructure. This project proves that seasoned filmmakers armed with AI can deliver Super Bowl-caliber creative on a timeline and budget that would be impossible through conventional production.
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Final Impact
Cinematic Hybrid AI meets Live-Action.
A proof of concept that doubles as a blueprint. For brands and agencies looking to produce high-impact sports content at speed and scale, this trailer demonstrates what becomes possible when creative vision leads and AI accelerates every step from concept to delivery.
