Reebok – RitualAds

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Breaking free from a traditional sportswear commercial, Reebok needed to capture a once-in-a-generation cultural moment around Angel Reese, turning her explosive rise into both brand equity with new audiences and immediate sales of her signature shoe, all while facing an extremely complex and time-consuming production plan that originally required shutting down a Chicago subway station.

Our Strategy

GAME CHANGING PREVIZ PLAYBOOK: FROM SIMULATION TO SELLOUT

Rewriting the playbook for sports marketing.

Ritual Ads embedded Human-Centric AI into every stage of production, from previsualization to final delivery. By merging Reebok’s iconic legacy with custom AI architecture, we delivered a full previsualization within 90 minutes so realistic it broke the mold for what the client thought was possible. That previz turned into a roadmap for the cinematic commercial that fueled a global launch and sold out the Angel Reese 1 within hours.

Real Athletes. Real Product.
We captured real athletes and products in-studio using high-speed cameras to anchor every frame in grounded, physical reality, giving the previz its unmistakable authenticity from day one.
Directed, Not Generated
Every single frame was manually refined by our Creative Directors to preserve the human touch and maintain total brand authenticity, ensuring the final commercial was indistinguishable from what the client first saw in previsualization.
Brand Impact. Performance Results. A Fraction of the Time and Cost.
By delivering a production-ready previz in 90 minutes, we gave the brand confidence to greenlight faster, compressed days of traditional production into hours, and freed budget to invest where it mattered most. The unprecedented result moved the needle for both brand equity and performance metrics.

A New Playbook for Sports Marketing

"This could rewrite the playbook for sports marketing."

— Marla Tellez, Fox News

"Angel Reese's Reebok signature shoe sells out within hours of launch. All three colorways released on friday sold out."

— Isabel Gonzalez, CBS Sports

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RITUALIZED RESULTS

Within hours of going live, the Angel Reese 1 sold out globally, turning a 90-minute previz into unprecedented purchases and one of Reebok’s fastest product launches in recent history.