Jethro Rothe-Kushel is the Chief Creative Officer of Ritual Ads®, the AI-powered CinematicCreative As A Service company behind recent breakout campaigns for Reebok, Martha Stewart, and Shopify. For two decades, he has been a force behind some of the most successful campaigns for the largest brands in the world, including Apple, Adidas, and American Express.
A recognized authority on AI, media, entertainment, and marketing, Jethro has spent his career at the intersection of story and technology. He has developed projects for Warner Bros., ABC, NBC, Fox, Sony Pictures, and Paramount. He has produced motion pictures, television series, and documentaries, including the 81st Annual Academy Awards, contributing to billions in box office. He was elected as the youngest Board Member for the Producers Guild of America, representing 8,700 producers of film, television, and new media content.
A Dartmouth College graduate, Jethro started his career at the AI and Video Sciences lab at Dartmouth in the late 1990s, organized the first AI Forum in LA County, and has been monetizing internet-based viral content since. He works with the most ambitious CMOs and marketing teams to deliver cinematic creative leveraging the team, the talent, the taste, and the tech.
